This is the re-release poster -- done about a year after the film's release -- that helped turn 2001 into a cultural freakout. Lackluster reviews from weirded-out critics and bewildered word-of-mouth was hurting the boxoffice, but a masterful shift in marketing gears orchestrated by Mike Kaplan turned things around and helped the picture find the audience of hardcore film freaks and just, well, freaks that it needed.

Sorry about the crummy quality of the image. I'll try to find a spiffier one.